Project Believe is a 501(c)(3) nonprofit organization dedicated to bringing joy to children in need throughout Johnson County, Missouri. By providing more than basic necessities, the organization helps turn holiday wish lists into reality and creates meaningful, memorable experiences for every child served. Each child is supported through the generosity of community members who contribute through adoptions, donations and volunteer efforts.

 

This body of work highlights materials designed for those supporters, with a focus on inspiring engagement and making participation feel both impactful and accessible.

 

The brand identity is colorful and intentionally minimal, allowing key information to remain clear and effective. Imagery centers on genuine moments of joy, capturing a sense of warmth and holiday magic. The color palette leans modern while still feeling festive. Typography pairs expressive sans serifs with a classic script to balance personality and tradition. The logo integrates the P from “Project” and the B from “Believe” in a simple, recognizable mark that reinforces the brand’s approachable and uplifting tone.