Inter-State Studio & Publishing Co. is a school photography and yearbook publishing company that has been operating since 1933. The company partners with schools across 24 territories and 20 franchises throughout the United States.

​

The "Picture Day Done Right" campaign, developed in Summer 2026, was created to be a strategic and effective approach to marketing to a B2B audience of K-12 education administration. The campaign aims to buil brand awareness, increase engagement and strengthen connections with prospective customers. Messaging centers on common frustrations with competitors and clearly communicates how Inter-State stands apart through local support, safety and security, innovation and long-term stability. Design aligns with schools.inter-state.com and incorporates brand colors, engaging imagery and sample products to create a cohesive and compelling experience.

​

The campaign includes emails, sales slicks, direct mail, proposals, sales presentations and social media.

​

*PLEASE NOTE: All subjects' faces have been intentionally obscured, as I do not hold the legal rights to the original images. Images not obscured are either stock images or images I have copyright releases for.