MEG
TANDO

Nineteen years in design and marketing has taken me from artist to well-rounded marketing professional with a genuine passion for the work. I have learned that the best ideas rarely come from one person, which is why I lead by working side by side with the people around me to turn creative ideas into measurable results. My edge is the combination of creative instinct and strategic thinking that I bring to every role.

Skills

Resume

Projects

Skills

Brand Development

Work History

Sales Marketing Specialist

Inter-State Studio and Publishing Co.

December 2022 - February 2026

Led all marketing and sales enablement efforts across U.S. territories and franchises, managing brand-consistent collateral, email campaigns and a B2B website launch. Partnered with sales leadership to build prospect-specific proposals and presentations to drive win rates. Built and launched the B2B HubSpot CMS with custom pipelines, automated workflows and dashboards that improved targeting and conversion rates, training the sales team throughout. Coordinated all projects through Monday.com, keeping teams aligned and on deadline.

Senior Marketing Specialist

National American University
January 2022 - December 2022

Developed and launched brand campaigns for undergraduate and graduate programs at National American University, driving enrollment through targeted print and digital efforts grounded in competitor analysis and a clear understanding of the university’s differentiators. Designed and wrote marketing materials, ads, emails and web content that told a consistent brand story across every channel while managing campaigns from list segmentation through deployment and performance reporting. Collaborated with the admissions and cross-functional teams and strategic partners to lead market research, uncover growth opportunities and inform strategy.

Marketing Specialist

Inter-State Studio and Publishing Co.

May 2018 - December 2022

Led creative direction and marketing strategy, developing and managing B2C marketing materials with a focus on driving buying rates and ecommerce traffic. Art directed print and digital projects from concept to completion, collaborating with designers, marketing specialists and project managers to deliver quality work on schedule. Accountable for new product offerings including photography programs, green screen backgrounds and customized gift options by conducting competitor analysis and market research to identify customer behavior, market gaps and growth opportunities.

Creative Marketing Manager

William Woods University
March 2015 - April 2018

Partnered with the VP of Enrollment and Marketing to lead internal and external brand strategy for William Woods University, overseeing creative development across brochures, viewbooks, emails, billboards, posters and event materials while ensuring consistency with graphic standards. Built a multi-channel prospect communication workflow tailored to individual student journeys and automated through Salesforce. Managed end-to-end project execution by setting goals with cross-functional departments and coordinating writers, videographers, photographers and designers to meet deadlines without sacrificing quality.